PRL214: Writing for Public Relations
Introduction to the strategic writing process, strategic storytelling, media relations and pitching techniques. Understanding audiences, professional writing skills using AP style, teamwork, planning and presentation skills.
For the semester, I was tasked with adapting a corporate persona to use throughout the majority of my coursework. I selected the World Wildlife Fund, Inc. (WWF) because they align with my passion for environmental sustainability and ethical communications. Each assignment is a hypothetical representation of WWF communications.
World Wildlife Fund, Inc. Audience Persona
World Wildlife Fund, Inc. Fact Sheet
World Wildlife Fund, Inc. News Release
World Wildlife Fund, Inc. PESO Model
World Wildlife Fund, Inc. Diversity Analysis
World Wildlife Fund, Inc. Media Pitch
World Wildlife Fund, Inc. Newsjacking Social Post
World Wildlife Fund, Inc. CEO Newsletter Part A
World Wildlife Fund, Inc. CEO Newsletter Part A
World Wildlife Fund, Inc. CEO News Briefing
OttoTHON Feature Story